Olivier Toubia

Olivier Toubia is the Glaubinger Professor of Business at Columbia Business School. His research focuses primarily on innovation, customer insights, and creative industries. Specifically, he combines methods from social sciences and data science in order to study human processes such as motivation, choice, and creativity. He previously served as the Editor-in-Chief at the journal Marketing Science. He teaches Foundations of Innovation, Generative AI for Business and the core marketing course. He received his MS in Operations Research and PhD in Marketing from MIT.